CEO’s Blog: September 2023
What’s in a name?
I mentioned in a previous blog that we’re preparing to celebrate a big birthday at the end of the year. Twenty-five years is a huge milestone for any organisation, and it makes me proud to know that we can still deliver on the principles and values that our late founder, Dilys Price, embodied.
Of course, a lot has changed in that time, in both the Arts and Health & Social Care sectors that we operate in. One thing that hasn’t changed, though, is our brand, which, to be honest, has grown a little old-fashioned. We’ve known for some time that our logo needed an update, but now we’ve started the process, we think we need to go further. As we move into our anniversary year, there may be better ways to convey what we do and articulate the charity’s unique offer.
‘Touch’ is still a big part of our work but it’s not always essential to a Touch Trust session. Many of our guests experience our services without any touch at all, and our programme can accommodate many needs. Everything we do is ‘person-centred’, and each Touch Trust session is as unique as the guests themselves. So, our brand needs to be something that represents everyone. It will be uniquely ours, and it will come from the heart.
So how will the charity change? The good news is that everything our guests, families and carers love about us will remain. The Touch Trust programme will continue to help people create, imagine, and communicate as well as it always has. We’ll make it more accessible and work to reach more people who would benefit from our services. We’ll open the door for new activities and opportunities, but everything will be built from our existing values and culture.
I can’t wait to share more with you; all will be revealed soon.
Until next time, be well.