CEO’s Blog – May 2023
Finding our voice
If you’re reading this on our website, you may have noticed a few recent tweaks and changes—some new images, including some wonderful photos of our guests, but hopefully, new text too to help grab your attention. Perhaps you’ve clicked through from our newsletter, which we’ve just relaunched, another example of some small changes we’re making to help make us a little more communicative.
Talking about Touch Trust has quickly become a passion of mine, and I’m sure any member of the team will gladly share incredible guest stories and articulate their love of what we do. Truthfully, it’s not always easy to do, though, depending on who you’re talking to. Terms like ‘multi-sensory’ are common but can be overused or misunderstood by those not familiar with our work, our sector and the specific needs of our guests. For example, if you’re a funding organisation that provides grants to all kinds of charities, we may have to explain things a little differently (not easy to do when funding applications have maximum word counts!)
To help us, we’ve reached out to our families and care providers and asked them to share their experiences of the charity as testimonials. These real examples are the best way of explaining how our work makes an impact. If you haven’t received an invite and would like to share your stories of Touch Trust, you can find the form here.
The charity has been through a lot in recent years (we all have), and we’ve been focused on maintaining our core services. Perhaps we’ve been a little quiet. As we build up to our 25th Anniversary, we’re changing that, so expect to hear more from us, and we’d love to hear more from you.
Until next time, be well,